Global Advertising Market Analysis 2016-2020 and Forecast 2021-2026

Publish Date : 2021-03-14 | Publisher : 99Strategy | No Of Page : 133 | Report Id : MRB000114744 |

   

Report

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Global Advertising Market Analysis 2016-2020 and Forecast 2021-2026

Publish Date: 2021-03-14 No Of Page: 133 Report Id: MRB000114744 Publisher: 99Strategy Category: Service & Software

Snapshot

The global Advertising market size is estimated at xxx million USD with a CAGR xx% from 2016-2020 and is expected to reach xxx Million USD in 2021 with a CAGR xx% from 2021 to 2026. The report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of Advertising by product, region and application, in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report.

Product Type Coverage (Market Size & Forecast, Major Company of Product Type etc.):
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others

Company Coverage (Company Profile, Sales Revenue, Price, Gross Margin, Main Products etc.):
Omnicom Group
WPP
Dentsu Inc.
PublicisGroupe
IPG
Havas SA
Focus Media Group
Guangdong Advertising Co., Ltd.
Bluefocus Communication Group Co., Ltd.
SiMei Media
AVIC Culture Co.,Ltd.
Yinlimedia
Hunan TV and Broadcast Intermediary Co., Ltd.
Guangdong Guangzhou Daily Media Co., Ltd.
Beijing Bashi Media Co., Ltd.
Dahe Group
China Television Media
Spearhead Integrated Marketing Communication Group
Shanghai Xinhua Media Co., Ltd.
Chengdu B-ray Media Co., Ltd.

Application Coverage (Market Size & Forecast, Different Demand Market by Region, Main Consumer Profile etc.):
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others

Region Coverage (Regional Production, Demand & Forecast by Countries etc.):
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
Asia-Pacific (China, India, Japan, Southeast Asia etc.)
South America (Brazil, Argentina etc.)
Middle East & Africa (Saudi Arabia, South Africa etc.)

Table of Contents
1 Industry Overview
1.1 Advertising Industry
Figure Advertising Industry Chain Structure
1.1.1 Overview
1.1.2 Development of Advertising
1.2 Market Segment
1.2.1 Upstream
Table Upstream Segment of Advertising
1.2.2 Downstream
Table Application Segment of Advertising
Table Global Advertising Market 2016-2026, by Application, in USD Million
1.2.3 COVID-19 Impact
1.3 Cost Analysis
2 Industry Environment (PEST Analysis)
2.1 Policy
2.2 Economics
2.3 Sociology
2.4 Technology
3 Advertising Market by Type
3.1 By Type
3.1.1 TV Advertising
Table Major Company List of TV Advertising
3.1.2 Newspaper & Magazine Advertising
Table Major Company List of Newspaper & Magazine Advertising
3.1.3 Outdoors Advertising
Table Major Company List of Outdoors Advertising
3.1.4 Radio Advertising
Table Major Company List of Radio Advertising
3.1.5 Internet Advertising
Table Major Company List of Internet Advertising
3.1.6 Others
Table Major Company List of Others
3.2 Market Size
Table Global Advertising Market 2016-2020, by Type, in USD Million
Figure Global Advertising Market Growth 2016-2020, by Type, in USD Million
Table Global Advertising Market 2016-2020, by Type, in Volume
Figure Global Advertising Market Growth 2016-2020, by Type, in Volume
3.3 Market Forecast
Table Global Advertising Market Forecast 2021-2026, by Type, in USD Million
Table Global Advertising Market Forecast 2021-2026, by Type, in Volume
4 Major Companies List
4.1 Omnicom Group (Company Profile, Sales Data etc.)
4.1.1 Omnicom Group Profile
Table Omnicom Group Overview List
4.1.2 Omnicom Group Products & Services
4.1.3 Omnicom Group Business Operation Conditions
Table Business Operation of Omnicom Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.2 WPP (Company Profile, Sales Data etc.)
4.2.1 WPP Profile
Table WPP Overview List
4.2.2 WPP Products & Services
4.2.3 WPP Business Operation Conditions
Table Business Operation of WPP (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.3 Dentsu Inc. (Company Profile, Sales Data etc.)
4.3.1 Dentsu Inc. Profile
Table Dentsu Inc. Overview List
4.3.2 Dentsu Inc. Products & Services
4.3.3 Dentsu Inc. Business Operation Conditions
Table Business Operation of Dentsu Inc. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.4 PublicisGroupe (Company Profile, Sales Data etc.)
4.4.1 PublicisGroupe Profile
Table PublicisGroupe Overview List
4.4.2 PublicisGroupe Products & Services
4.4.3 PublicisGroupe Business Operation Conditions
Table Business Operation of PublicisGroupe (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.5 IPG (Company Profile, Sales Data etc.)
4.5.1 IPG Profile
Table IPG Overview List
4.5.2 IPG Products & Services
4.5.3 IPG Business Operation Conditions
Table Business Operation of IPG (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.6 Havas SA (Company Profile, Sales Data etc.)
4.6.1 Havas SA Profile
Table Havas SA Overview List
4.6.2 Havas SA Products & Services
4.6.3 Havas SA Business Operation Conditions
Table Business Operation of Havas SA (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.7 Focus Media Group (Company Profile, Sales Data etc.)
4.7.1 Focus Media Group Profile
Table Focus Media Group Overview List
4.7.2 Focus Media Group Products & Services
4.7.3 Focus Media Group Business Operation Conditions
Table Business Operation of Focus Media Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.8 Guangdong Advertising Co., Ltd. (Company Profile, Sales Data etc.)
4.8.1 Guangdong Advertising Co., Ltd. Profile
Table Guangdong Advertising Co., Ltd. Overview List
4.8.2 Guangdong Advertising Co., Ltd. Products & Services
4.8.3 Guangdong Advertising Co., Ltd. Business Operation Conditions
Table Business Operation of Guangdong Advertising Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.9 Bluefocus Communication Group Co., Ltd. (Company Profile, Sales Data etc.)
4.9.1 Bluefocus Communication Group Co., Ltd. Profile
Table Bluefocus Communication Group Co., Ltd. Overview List
4.9.2 Bluefocus Communication Group Co., Ltd. Products & Services
4.9.3 Bluefocus Communication Group Co., Ltd. Business Operation Conditions
Table Business Operation of Bluefocus Communication Group Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.10 SiMei Media (Company Profile, Sales Data etc.)
4.10.1 SiMei Media Profile
Table SiMei Media Overview List
4.10.2 SiMei Media Products & Services
4.10.3 SiMei Media Business Operation Conditions
Table Business Operation of SiMei Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.11 AVIC Culture Co.,Ltd. (Company Profile, Sales Data etc.)
4.11.1 AVIC Culture Co.,Ltd. Profile
Table AVIC Culture Co.,Ltd. Overview List
4.11.2 AVIC Culture Co.,Ltd. Products & Services
4.11.3 AVIC Culture Co.,Ltd. Business Operation Conditions
Table Business Operation of AVIC Culture Co.,Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.12 Yinlimedia (Company Profile, Sales Data etc.)
4.12.1 Yinlimedia Profile
Table Yinlimedia Overview List
4.12.2 Yinlimedia Products & Services
4.12.3 Yinlimedia Business Operation Conditions
Table Business Operation of Yinlimedia (Sales Revenue, Cost, Gross Margin)
4.13 Hunan TV and Broadcast Intermediary Co., Ltd. (Company Profile, Sales Data etc.)
4.13.1 Hunan TV and Broadcast Intermediary Co., Ltd. Profile
Table Hunan TV and Broadcast Intermediary Co., Ltd. Overview List
4.13.2 Hunan TV and Broadcast Intermediary Co., Ltd. Products & Services
4.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Business Operation Conditions
Table Business Operation of Hunan TV and Broadcast Intermediary Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
4.14 Guangdong Guangzhou Daily Media Co., Ltd. (Company Profile, Sales Data etc.)
4.14.1 Guangdong Guangzhou Daily Media Co., Ltd. Profile
Table Guangdong Guangzhou Daily Media Co., Ltd. Overview List
4.14.2 Guangdong Guangzhou Daily Media Co., Ltd. Products & Services
4.14.3 Guangdong Guangzhou Daily Media Co., Ltd. Business Operation Conditions
Table Business Operation of Guangdong Guangzhou Daily Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)
4.15 Beijing Bashi Media Co., Ltd. (Company Profile, Sales Data etc.)
4.15.1 Beijing Bashi Media Co., Ltd. Profile
Table Beijing Bashi Media Co., Ltd. Overview List
4.15.2 Beijing Bashi Media Co., Ltd. Products & Services
4.15.3 Beijing Bashi Media Co., Ltd. Business Operation Conditions
Table Business Operation of Beijing Bashi Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)
4.16 Dahe Group (Company Profile, Sales Data etc.)
4.16.1 Dahe Group Profile
Table Dahe Group Overview List
4.16.2 Dahe Group Products & Services
4.16.3 Dahe Group Business Operation Conditions
Table Business Operation of Dahe Group (Sales Revenue, Cost, Gross Margin)
4.17 China Television Media (Company Profile, Sales Data etc.)
4.17.1 China Television Media Profile
Table China Television Media Overview List
4.17.2 China Television Media Products & Services
4.17.3 China Television Media Business Operation Conditions
Table Business Operation of China Television Media (Sales Revenue, Cost, Gross Margin)
4.18 Spearhead Integrated Marketing Communication Group (Company Profile, Sales Data etc.)
4.18.1 Spearhead Integrated Marketing Communication Group Profile
Table Spearhead Integrated Marketing Communication Group Overview List
4.18.2 Spearhead Integrated Marketing Communication Group Products & Services
4.18.3 Spearhead Integrated Marketing Communication Group Business Operation Conditions
Table Business Operation of Spearhead Integrated Marketing Communication Group (Sales Revenue, Cost, Gross Margin)
4.19 Shanghai Xinhua Media Co., Ltd. (Company Profile, Sales Data etc.)
4.19.1 Shanghai Xinhua Media Co., Ltd. Profile
Table Shanghai Xinhua Media Co., Ltd. Overview List
4.19.2 Shanghai Xinhua Media Co., Ltd. Products & Services
4.19.3 Shanghai Xinhua Media Co., Ltd. Business Operation Conditions
Table Business Operation of Shanghai Xinhua Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)
4.20 Chengdu B-ray Media Co., Ltd. (Company Profile, Sales Data etc.)
4.20.1 Chengdu B-ray Media Co., Ltd. Profile
Table Chengdu B-ray Media Co., Ltd. Overview List
4.20.2 Chengdu B-ray Media Co., Ltd. Products & Services
4.20.3 Chengdu B-ray Media Co., Ltd. Business Operation Conditions
Table Business Operation of Chengdu B-ray Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)
5 Market Competition
5.1 Company Competition
Table Global Advertising Sales Revenue 2016-2020, by Company, in USD Million
Table Global Advertising Sales Revenue Share 2016-2020, by Company, in USD Million
Figure Global Advertising Sales Revenue Share in 2020, by Company, in USD Million
Table Global Advertising Sales Volume 2016-2020, by Company, in Volume
Table Global Advertising Sales Volume Share 2016-2020, by Company, in Volume
Figure Global Advertising Sales Volume Share in 2020, by Company, in Volume
5.2 Regional Market by Company
Figure North America Advertising Market Concentration, in 2020
Figure Europe Advertising Market Market Concentration, in 2020
Figure Asia-Pacific Advertising MMarket Concentration, in 2020
Figure South America Advertising Market Concentration, in 2020
Figure Middle East & Africa Advertising Market Concentration, in 2020
6 Demand by End Market
6.1 Demand Situation
6.1.1 Demand in Food & Beverage Industry
Figure Advertising Demand in Food & Beverage Industry, 2016-2020, in USD Million
Figure Advertising Demand in Food & Beverage Industry, 2016-2020, in Volume
6.1.2 Demand in Vehicles Industry
Figure Advertising Demand in Vehicles Industry, 2016-2020, in USD Million
Figure Advertising Demand in Vehicles Industry, 2016-2020, in Volume
6.1.3 Demand in Health and Medical Industry
Figure Advertising Demand in Health and Medical Industry, 2016-2020, in USD Million
Figure Advertising Demand in Health and Medical Industry, 2016-2020, in Volume
6.1.4 Demand in Commercial and Personal Services
Figure Advertising Demand in Commercial and Personal Services, 2016-2020, in USD Million
Figure Advertising Demand in Commercial and Personal Services, 2016-2020, in Volume
6.1.5 Demand in Consumer Goods
Figure Advertising Demand in Consumer Goods, 2016-2020, in USD Million
Figure Advertising Demand in Consumer Goods, 2016-2020, in Volume
6.1.6 Demand in Others
Figure Advertising Demand in Others, 2016-2020, in USD Million
Figure Advertising Demand in Others, 2016-2020, in Volume
6.2 Regional Demand Comparison
Table Regional Demand Comparison List
Table Major Application in Different Regions
6.3 Demand Forecast
Table Advertising Demand Forecast 2021-2026, by Application, in USD Million
Figure Advertising Market Growth 2021-2026, by Application, in USD Million
Figure Advertising Market Share in 2026, by Application, in USD Million
Table Advertising Demand Forecast 2021-2026, by Application, in Volume
Table Advertising Market Growth 2021-2026, by Application, in Volume
Table Advertising Market Share in 2026, by Application, in Volume
6.4 Impact of the COVID-19 on the Demand
7 Region Operation
7.1 Regional Production
Table Advertising Production 2016-2020, by Region, in USD Million
Table Advertising Production 2016-2020, by Region, in Volume
7.2 Regional Market
Table Global Advertising Market 2016-2020, by Region, in USD Million
Table Global Advertising Market Share 2016-2020, by Region, in USD Million
Table Global Advertising Market 2016-2020, by Region, in Volume
Table Global Advertising Market Share 2016-2020, by Region, in Volume
7.3 by Region
7.3.1 North America
7.3.1.1 Overview
Figure North America Advertising Market Size and Growth 2016-2020, in USD Million
Figure North America Advertising Market Size and Growth 2016-2020, in Volume
7.3.1.2 by Country (U.S., Canada, Mexico)
Table North America Advertising Market Size 2016-2020, by Country, in USD Million
Table North America Advertising Market Size 2016-2020, by Country, in Volume
7.3.2 Europe
7.3.2.1 Overview
Figure Europe Advertising Market Size and Growth 2016-2020, in USD Million
Figure Europe Advertising Market Size and Growth 2016-2020, in Volume
7.3.2.2 by Country (Germany, U.K., France, Italy, Russia, Spain etc.)
Table Europe Advertising Market Size 2016-2020, by Country, in USD Million
Table Europe Advertising Market Size 2016-2020, by Country, in Volume
7.3.3 Asia-Pacific
7.3.3.1 Overview
Figure Asia-Pacific Advertising Market Size and Growth 2016-2020, in USD Million
Figure Asia-Pacific Advertising Market Size and Growth 2016-2020, in Volume
7.3.3.2 by Country (China, India, Japan, Southeast Asia etc.)
Table Asia-Pacific Advertising Market Size 2016-2020, by Country, in USD Million
Table Asia-Pacific Advertising Market Size 2016-2020, by Country, in Volume
7.3.4 South America
7.3.4.1 Overview
Figure South America Advertising Market Size and Growth 2016-2020, in USD Million
Figure South America Advertising Market Size and Growth 2016-2020, in Volume
7.3.4.2 by Country (Brazil, Argentina etc.)
Table South America Advertising Market Size 2016-2020, by Country, in USD Million
Table South America Advertising Market Size 2016-2020, by Country, in Volume
7.3.5 Middle East & Africa
7.3.5.1 Overview
Figure Middle East & Africa Advertising Market Size and Growth 2016-2020, in USD Million
Figure Middle East & Africa Advertising Market Size and Growth 2016-2020, in Volume
7.3.5.2 by Country (Saudi Arabia, South Africa etc.)
Table Middle East & Africa Advertising Market Size 2016-2020, by Country, in USD Million
Table Middle East & Africa Advertising Market Size 2016-2020, by Country, in Volume
7.4 Regional Import & Export
7.5 Regional Forecast
Table Advertising Market Forecast 2021-2026, by Region, in USD Million
Table Advertising Market Forecast 2021-2026, by Region, in Volume
8 Marketing & Price
8.1 Price and Margin
8.1.1 Price Trends
8.1.2 Factors of Price Change
Table Price Factors List
8.1.3 Manufacturers Gross Margin Analysis
8.2 Marketing Channel
Figure Marketing Channels Overview
9 Research Conclusion

List of Table
1. Table Upstream Segment of Advertising
2. Table Application Segment of Advertising
3. Table Global Advertising Market 2016-2026, by Application, in USD Million
4. Table Major Company List of Newspaper & Magazine Advertising
5. Table Major Company List of Outdoors Advertising
6. Table Major Company List of Radio Advertising
7. Table Major Company List of Internet Advertising
8. Table Major Company List of Others
9. Table Global Advertising Market 2016-2020, by Type, in USD Million
10. Table Global Advertising Market 2016-2020, by Type, in Volume
11. Table Global Advertising Market Forecast 2021-2026, by Type, in USD Million
12. Table Global Advertising Market Forecast 2021-2026, by Type, in Volume
13. Table Omnicom Group Overview List
14. Table Business Operation of Omnicom Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
15. Table WPP Overview List
16. Table Business Operation of WPP (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
17. Table Dentsu Inc. Overview List
18. Table Business Operation of Dentsu Inc. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
19. Table PublicisGroupe Overview List
20. Table Business Operation of PublicisGroupe (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
21. Table IPG Overview List
22. Table Business Operation of IPG (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
23. Table Havas SA Overview List
24. Table Business Operation of Havas SA (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
25. Table Focus Media Group Overview List
26. Table Business Operation of Focus Media Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
27. Table Guangdong Advertising Co., Ltd. Overview List
28. Table Business Operation of Guangdong Advertising Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
29. Table Bluefocus Communication Group Co., Ltd. Overview List
30. Table Business Operation of Bluefocus Communication Group Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
31. Table SiMei Media Overview List
32. Table Business Operation of SiMei Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
33. Table AVIC Culture Co.,Ltd. Overview List
34. Table Business Operation of AVIC Culture Co.,Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
35. Table Yinlimedia Overview List
36. Table Business Operation of Yinlimedia (Sales Revenue, Cost, Gross Margin)
37. Table Hunan TV and Broadcast Intermediary Co., Ltd. Overview List
38. Table Business Operation of Hunan TV and Broadcast Intermediary Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
39. Table Guangdong Guangzhou Daily Media Co., Ltd. Overview List
40. Table Business Operation of Guangdong Guangzhou Daily Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)
41. Table Beijing Bashi Media Co., Ltd. Overview List
42. Table Business Operation of Beijing Bashi Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)
43. Table Dahe Group Overview List
44. Table Business Operation of Dahe Group (Sales Revenue, Cost, Gross Margin)
45. Table China Television Media Overview List
46. Table Business Operation of China Television Media (Sales Revenue, Cost, Gross Margin)
47. Table Spearhead Integrated Marketing Communication Group Overview List
48. Table Business Operation of Spearhead Integrated Marketing Communication Group (Sales Revenue, Cost, Gross Margin)
49. Table Shanghai Xinhua Media Co., Ltd. Overview List
50. Table Business Operation of Shanghai Xinhua Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)
51. Table Chengdu B-ray Media Co., Ltd. Overview List
52. Table Business Operation of Chengdu B-ray Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)
53. Table Global Advertising Sales Revenue 2016-2020, by Company, in USD Million
54. Table Global Advertising Sales Revenue Share 2016-2020, by Company, in USD Million
55. Table Global Advertising Sales Volume 2016-2020, by Company, in Volume
56. Table Global Advertising Sales Volume Share 2016-2020, by Company, in Volume
57. Table Regional Demand Comparison List
58. Table Major Application in Different Regions
59. Table Advertising Demand Forecast 2021-2026, by Application, in USD Million
60. Table Advertising Demand Forecast 2021-2026, by Application, in Volume
61. Table Advertising Market Growth 2021-2026, by Application, in Volume
62. Table Advertising Market Share in 2026, by Application, in Volume
63. Table Advertising Production 2016-2020, by Region, in USD Million
64. Table Advertising Production 2016-2020, by Region, in Volume
65. Table Global Advertising Market 2016-2020, by Region, in USD Million
66. Table Global Advertising Market Share 2016-2020, by Region, in USD Million
67. Table Global Advertising Market 2016-2020, by Region, in Volume
68. Table Global Advertising Market Share 2016-2020, by Region, in Volume
69. Table North America Advertising Market Size 2016-2020, by Country, in USD Million
70. Table North America Advertising Market Size 2016-2020, by Country, in Volume
71. Table Europe Advertising Market Size 2016-2020, by Country, in USD Million
72. Table Europe Advertising Market Size 2016-2020, by Country, in Volume
73. Table Asia-Pacific Advertising Market Size 2016-2020, by Country, in USD Million
74. Table Asia-Pacific Advertising Market Size 2016-2020, by Country, in Volume
75. Table South America Advertising Market Size 2016-2020, by Country, in USD Million
76. Table South America Advertising Market Size 2016-2020, by Country, in Volume
77. Table Middle East & Africa Advertising Market Size 2016-2020, by Country, in USD Million
78. Table Middle East & Africa Advertising Market Size 2016-2020, by Country, in Volume
79. Table Advertising Market Forecast 2021-2026, by Region, in USD Million
80. Table Advertising Market Forecast 2021-2026, by Region, in Volume
81. Table Price Factors List

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